The dirty business of personal care and cosmetics is one that gets a lot of attention these days. Consumers are increasingly more aware of the questionable ingredients they're using on a daily basis. But, making the decision to switch to natural products isn't without it's roadblocks and misconceptions. Here are 3 of the most common myths I experience while working with clients:
Myth #1: Natural Care Products Aren't Effective
I remember my first attempt to switch to natural deodorant. Wow! "Bad" does not begin to describe my experience. I bought a brand at the local drugstore with "natural" printed on the front label. I was wet; I was stinky; I was miserable! What went wrong? When I came to Lemongrass Spa, I discovered my two misconceptions. First, I fell for the "natural" label on the front of the item I bought. After reading the ingredients list, I observed that the brand selected was stuck in the middle - neither natural nor effective. Sitting on the fence, this brand accomplished nothing. It did not meet the needs of someone wishing to eliminate harsh chemicals, nor did it work to eliminate odor! My second misconception was that my underarms would make the switch to natural ingredients seamlessly and without drama. Actually, it's common for one to experience a "detox" of sorts when switching to a natural option. By detox, I mean a period of time when our bodies flush out and adjust from previous products used. For certain items, such as lotion, detox can be short and hardly noticeable. But, for others, it may be necessary to use the product for 2+ weeks before one can know if it is a good fit. My experience as a consultant is that deodorant and shampoo/conditioner are products that may require some patience when switching to natural. I'm happy to say that when I threw away my drugstore purchase and started to use Lemongrass Spa, I experience about 3 days of detox. For me, that meant some excessive wetness and a need to re-apply by early evening. Once my detox was done, my moisture production dramatically reduced, and I no longer needed to re-apply during the day. Verify that a product's ingredient list reflects a commitment to natural ingredients and allow your body an adjustment period before deciding if it is effective and right for you.
Myth #2: Natural Care Products Are Expensive
Lemongrass Spa is committed to providing natural care products at an affordable price for families. When comparing the price of a brand like Lemongrass Spa to others, there are several things to keep in mind. First, ingredients matter when making comparisons. Lemongrass Spa does not add what you might call "fillers" to their formulas. For the customer, it means that a small amount of product goes a long way. One of the adjustments my new customers learn to make is applying less product than they did previously. One full pump of moisturizer is enough to cover face and neck; a quarter size of shampoo is enough for short hair. Learning to cut back on the amount of product used saves money and eliminates waste. Second, it's important when comparison shopping to compare size for size. For example, Lemongrass Spa offers their Eye Creams in a full 1 oz. size, not the typical market size of .5 or .75 oz. Larger containers mean less shipping, less waste, and less cost. Third, many customers discover they cut down on the total number of products they use after switching to natural ingredients. One of my customers testified that she no longer needed to apply lotion after switching to our non-drying body wash. She was so impressed, she became a team member and is sharing Lemongrass Spa in her area. Customers also cut down on the number of products they need to purchase by learning about and using Lemongrass Spa's multipurpose products. Using less product at once, larger size containers, and cutting back on the number of products needed are all examples of how natural care products can be cost effective.
Myth #3: Natural Care Products are Hard to Find and Inconvenient to Shop For
While this may have been true at one time, consumer demand has forced the market to offer options. Today, there are several honest companies working hard to provide customers with the safe, natural alternatives they're seeking. As a consumer, the most challenging time is when you first decide to make the switch. The decision might be easy, but knowing where to turn next may feel daunting. Where to start? First, be an informed consumer. Do you know what ingredients to avoid? Even as a 3 year LGS consultant, I still carry a list of the Top 12 Ingredients to Avoid in my purse. Second, know where to look for your new products. Visit your local natural grocers or health food store. Turn the bottles over and read the ingredients! Don't assume that just because it's in a specialized shop that it's the real thing. If you prefer to shop online, look for customer reviews that may shed light on a company's products and practices. If you want personalized service and a place to ask lots of questions, find a caring consultant who specializes in natural personal care products. Many times, you can sample an item before deciding to purchase a full sized product. Third, once you find a company you trust, slowly begin to explore all they have to offer. Gradually replace current products as you need to with the new natural options you have found.
Making natural personal care products a part of your daily routine doesn't have to be difficult, expensive, or a second rate experience. With a little attention and effort, you can fill your personal care counter with quality products that are a joy to use. When you do find companies and consultants that you trust, share that information with your friends and family. You might be surprised to find out who's on the same path of discovery you are.
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