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Beware of Fake-Up ~ Counterfeit Cosmetics Sold on Social Media
by Shelli Reichardt-Auger

  • Content Focus:
  • Eco-Friendly/Organic/Natural,
  • Personal Care,
  • Content Type:
  • Education/Information

Your skin is your largest organ and you have to be very careful what you put on it. Social Media is so prevalent today and being that we always like to to find the best deals... Counterfeiters have become very creative with their marketing and it is so hard to tell them from the “True” Brand. The old saying “If it sounds to good to be true” it probably is a counterfeit. Recently I read a very insightful study on this by Red Points, which was founded by Intellectual Property Lawyers in 2011 to help to protect trademarks. Their research on this topic was extensive and I would like to share some of their findings with you.

 

"The cosmetics industry has undergone a huge upheaval in recent years. The fruition of online sales channels and digital marketing, particularly through social media, has changed the nature of brand-customer relationship.

The online market for luxury cosmetics has become huge in recent years; predicted to reach nearly $42 Billion by 2019, according to Bain & Company. However, and this is the huge part, there has been growth in the illegal cosmetics market also. Counterfeirs have had a tangible impact on the legitimate cosmetics industry, reportedly costing about $75 million a year according to US Customs and Border Protection.

Counterfeit products on social media have become increasingly pervasive and they use intelligent methods to sell their wares, including hijacking social media interaction by legitimate brands." Red Points

 

It is so important that we know what we are putting on our skin. I would like to introduce you to VIC Cosmetics, which is a New, Luxuary Brand of Cosmetics, Skin & Body Care. 

VIC Cosmetics was born as the result of our initial desire to create a premium cosmetic brand for a fair price. After researching the best way to get started we realized the cosmetics industry had not changed in 60+ years.  

Brands continue to sell through multiple distribution channels and raise prices while reducing quality. Consumers are at the mercy of large manufacturers that control the market and the prices. Retailers are becoming worse and retail options are becoming fewer. This creates the ability to manipulate the market leading consumers to believe one thing when in reality it’ s another.  

We realized by purchasing our own lab and production facility while cutting out distribution, we could make the highest quality products at a fraction of the cost, while offering everyone a chance to earn simply based on their love of the products. We believe people should get paid for their recommendations- they are making money for us why shouldn’t they make money also?  

VIC Cosmetics goal is to completely redefine the beauty and personal care industry by offering the best products possible without the inflated retail prices and sharing profits with our supporters.

 

Learn More About Products by Clicking Here

People that end up with Counterfeit products do so because they wanted to save some money and really who can blame them? We all want to get the best deals out there. Unfortunatley, there are way too many people that want to scam us! What if I can show you a way to have premium products and save money too? With VIC Cosmetics you get an amazing prooducts, with premium ingrediants and you can take advantage of their BOGO's, Bundle Packs and Customer Referal Program. 

 

I hope you found value in this article. Please sign up to receive my email list to receive New Product Launch Information, Specials and give aways. If you have any questions please reach out to me. I would love to connect with you.

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About the Contributor

Shelli Reichardt-Auger / Elite 100 Leader

VIC Cosmetics Roseville, CA

I am a wife, mom, gramma and a Direct Sales enthusiast! I love nature, baking, gardening, biking, hiking, health, wellness & fitness, spending time with my family and cheering my grandkids on at their sporting events. I love helping others see their true potential and to share my 37 years of experience in the Direct Selling industry. My passion comes from building relationships and helping others achieve their goals and dreams!
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The views expressed in this article belong to the article contributor and do not necessarily reflect the views of the NDSR™ or directselling.me.