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What Does a Serum Do?
by Susan Kaup

  • Content Focus:
  • Eco-Friendly/Organic/Natural,
  • Skincare/Cosmetics

A good skin care routine consists of cleansing, toning and moisturizing, with exfoliation a couple of times a week. How does a serum fit in with good skin care, and which one should you choose? It depends on your skin.

Serums are concentrated treatments made of smaller molecules than traditional moisturizers, and can penetrate deeper into the skin. They target specific skincare concerns, such as dullness. Their unique composition means they can deliver a higher concentration of active ingredients where they’re needed. Apply serum after cleansing and toning, and follow it with a moisturizer. Neal's Yard Remedies has a serum for every skin type.

Signs of Aging 

Frankincense Intense™ Lift Serum is perfect for skin showing deeper lines and more advanced signs of aging. This combination of organic goodness and green technology plumps and hydrates for a visibly lifted and recontoured appearance. Just 2 drops of this serum smoothed over the face and neck with gentle upward strokes is clinically proven to lift, plump and recontour* skin that’s beginning to show the more advanced signs of aging. *Based on consumer trials on 100 women over 4 weeks 

Early Signs of Aging

Frankincense Intense™ Concentrate is clinically proven to reduce the appearance of fine lines, tone the skin, boost skin's plumpness, optimize radiance and hydrate the skin. 

Sensitive skin

Soothing Starflower Daily Essence protects and gently hydrates with alpine flower and hyaluronic acid while cooling and soothing. Clinically and dermatologically tested, this antioxidant rich serum is perfect for sensitive skin.

Normal skin

Oil Free Hydrating Serum keeps skin hydrated and shine-free. Sodium hyaluronate and rice extract rehydrate to smooth and plump for a luminous complexion, while calming willow herb soothes and helps minimize the appearance of pores. 

All skin types

Rejuvenating Frankincense Facial Serum gives skin an extra hydration boost combining frankincense and gotu kola with anti-oxidant rich blueberry oil, skin brightening turmeric and a line smoothing tripeptide. Wild Rose Beauty Elixir boosts radiance while leaving your face feeling silky smooth. With antioxidant-rich, organic wild rosehip oil, hyaluronic acid, turmeric, as well as a balancing blend of organic geranium and patchouli essential oils, it gives your skin a natural, healthy glow.

The right serum delivers a lot of bang for the buck. Contact me for help choosing the perfect serum for your skin type.

About the Contributor

Susan Kaup / Independent Consultant

Neal's Yard Remedies/ NYR Organic Stillwater, MN

I'm a mom of 3 kids and a granddaughter. I worried about the toxic soup we're exposed to every day. I was thrilled to find Neal's Yard Remedies and their certified organic products that are safe and effective. Neal's Yard Remedies changed my life by making me aware of what's in the products we use every day and the food we eat. Together we can change the world, one blue bottle at a time.
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The views expressed in this article belong to the article contributor and do not necessarily reflect the views of the NDSR™ or