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Why was VIC Cosmetics Created?
by Shelli Reichardt-Auger

  • Business:
  • Business Opportunity,
  • Content Focus:
  • Eco-Friendly/Organic/Natural,
  • Skincare/Cosmetics

 

VIC Cosmetics was born as the result of our initial desire to create a premium cosmetic brand for a fair price. After researching the best way to get started we realized the cosmetics industry had not changed in 60+ years.
 
Brands continue to sell through multiple distribution channels and raise prices while reducing quality. Consumers are at the mercy of large manufacturers that control the market and the prices. Retailers are becoming worse and retail options are becoming fewer. This creates the ability to manipulate the market leading consumers to believe one thing when in reality it’ s another.
 
We realized by purchasing our own lab and production facility while cutting out distribution, we could make the highest quality products at a fraction of the cost, while offering everyone a chance to earn simply based on their love of the products. We believe people should get paid for their recommendations- they are making money for us why shouldn’t they make money also?
 
VIC Cosmetics goal is to completely redefine the beauty and personal care industry by offering the best products possible without the inflated retail prices and sharing profits with our supporters.

About the Contributor

Shelli Reichardt-Auger / Elite 100 Leader

VIC Cosmetics Roseville, CA

I am a wife, mom, gramma and a Direct Sales enthusiast! I love nature, baking, gardening, biking, hiking, health, wellness & fitness, spending time with my family and cheering my grandkids on at their sporting events. I love helping others see their true potential and to share my 37 years of experience in the Direct Selling industry. My passion comes from building relationships and helping others achieve their goals and dreams!
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The views expressed in this article belong to the article contributor and do not necessarily reflect the views of the NDSR™ or directselling.me.