Hi! My name is Joanne Joseph and I was born and currently reside in beautiful NE Pennsylvania. I am wife, mother, grandmother and CEO. I love to help others shop our fabulous products to help add fashion, flair and ease to their lives through the usefulness of our amazing line. One of the greatest choices I have made in my 57 years was to join Initials, Inc and grow a team of amazing women throughout the USA. My goal is to inspire them and many others to live their lives fully and purposeful and to always believe in the power of yourself!